The Kaftan Company is India’s most recognized brand for Kaftans founded by husband-wife duo Prakruti Gupta, and Navin Rao in 2016. TKC uses fabrics which are naturally made from either 100% cotton or 100% light polyester and viscose-based fabrics.
These kaftans are produced using virtually zero waste in their production cycle. This is unique in the fashion world and is an incredibly positive attribute.
They call themselves a sustainable brand since they check all the parameters of sustainability model Economic, Environmental & Social. Economic by providing employment, sourcing materials etc., Environmental by consuming less power, water, chemicals etc. and Social by incorporating inclusivity, fair labor, working conditions etc.
