‘Beyond Bridal’ – Rhea Kapoor

With festive spirits accelerating, Birdhichand Ghanshyamdas Jaipur leading luxury fine jewellery brand unveils “Beyond Bridal” a festive campaign that is an extension to everything celebratory, style and fashion. Through this campaign, Birdhichand announces their exclusive collaboration with ace stylist Rhea Kapoor.

Everything synonymous as Birdhichand’s muse – Rhea Kapoor will be been styling herself in the video series while guiding one to take a fashionable walk this festive season. A classic guide to glam-up, Beyond Bridal presents unconventional and head-turning looks curated by Rhea Kapoor.

The video series celebrate the brand’s exquisite jewellery designs coupled with Rhea’s unique styling sensibility. It encapsulates four versatile festive looks incorporating and highlighting jewels from Birdhichand’s latest Rajbari collection. The campaign rings the true spirit that runs throughout the festive season.

The video series emphasizes on Rhea styling four looks,

  • Rhea’s Diwali Party Look: With Diwali right around the corner, Rhea brought the much-needed twist to her look by wearing a chic off-white cape-saree with a stunning pair of Birdhichand’s Chand Seesh Phool Earrings.


  • Rhea’s Fusion Look (Mix-It Up): With continued festivities, comes the need to stand out in crowd, for the second look Rhea opted for a more fun vibe. She paired Birdhichand’s Begum-e-Bahar Necklace centered with a bold 100 carat Columbian Emerald with a vintage Versace jacket along with an Abu Jani – Sandeep Khosla Neon Green Lehenga.

  • Rhea’s Bridesmaids Look: As a bridesmaid you’ve to dress your absolute best while looking glamorous yet comfortable. For her bridesmaid’s look Rhea opted for an exquisite English polki necklace along with a men’s inspired Abu Jani – Sandeep Khosla navy blue lehenga.

  • Rhea’s Cocktail Look: To amp the glam quotient for the night, Rhea layered a Diamond Choker with a Classic Geometrical Wreath with an elegant black net Shehlaa Khan Saree.

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